This project is spec work for LACMA's exhibit called "A Lifetime of Design," showcasing design in all forms from the early 20th century to the present. The booklet and other creative assets adhere to LACMA's brand guidelines and highlight the most exciting portions of the exhibit.
I chose a clean, modern design with diagonal lines, sans serif typefaces, and a strong bar symbolizing industrialization and progression. I chose red as a main color to support the branding of LACMA.
Posters will be placed around Los Angeles in areas of high foot traffic, and mobile digital ads will be ran targeted to people around Los Angeles to promote the exhibit.
At the Exhibit
People impacted by the exhibit will be able to buy branded t-shirts or coffee, to wear and share on social media.